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Hotel Market Reports Germany & Switzerland

Current hotel market reports based on official statistics: demand and guest mix, supply and occupancy, year on year and for the current year.

Hotel Market Intelligence by DIH Solutions: a public market page and a two-page PDF report for every market. Official sources only, no estimates.

  • Verified data sourcesOfficial · traceable · current

Market Explorer

Explore hotel markets

Germany provides the national context and 10 city markets. In Switzerland, the national market as well as Zurich and Lugano are live. Each country follows the methodology of its official statistics.

Switzerland

National · Zurich · Lugano
LiveNational marketSwitzerlandData through August 2026Open Switzerland ResearchView across the Limmat to Zurich's old town with Fraumünster and St. PeterLiveSwitzerlandZurichData through August 2026Open researchAerial view of Lugano with the city, mountain slopes and lakefrontLiveSwitzerlandLuganoData through August 2026Open research

German City Markets in Comparison

Annual metrics refer to completed 2025. “Current through” indicates only the latest official reporting date. Switzerland is not part of this comparison because the BFS methodology differs.

Berlin29.44 m-3.8%86.355.5%August 2026
Munich19.68 m-0.2%107.654.5%August 2026
Hamburg16.46 m+2.1%106.756%July 2026
Frankfurt am Main11.02 m-1.0%102.247%June 2026
Cologne7.22 m+1.9%109.850.8%July 2026
Düsseldorf5.67 m+2.2%113.342.1%July 2026
Dresden4.57 m-1.4%97.148%July 2026
Stuttgart4.53 m-2.7%110.850.7%August 2026
Leipzig3.69 m-3.3%102.445.4%July 2026
Potsdam1.50 m+5.0%112.151.3%July 2026

Overnight stays are the primary comparison metric. Supply and occupancy scopes may differ by official source; each market page documents the authoritative scope.

Swiss City Markets in Comparison

Annual metrics refer to completed 2025. The source is the BFS HESTA accommodation statistics for each municipality; “Current through” indicates the latest official reporting date. Figures are not directly comparable with the German city markets.

MarketOvernights 20252025 vs 2024Index 2019 = 100Net bed occupancy 2025Current through
Zurich4.18 m+3.3%115.361.3%August 2026
Lugano564,862+2.8%110.952.8%August 2026

Net bed occupancy refers to available net capacity as defined by BFS and is not the bed occupancy of the German state statistics. Each market page documents scope and methodology.

Research scope

What Hotel Market Intelligence covers

Every market page consolidates official accommodation and tourism statistics into a consistent picture of demand, origin mix, supply and occupancy. Only traceable official data is shown; no values are estimated or extrapolated. German and Swiss markets each follow the methodology of their source and are not mixed into a joint ranking.

Indicators per market

  • Arrivals and overnight stays, annual and period comparison
  • Index 2019 = 100 as a reference to the pre-pandemic level
  • Domestic and international demand, plus the international share
  • Average length of stay where officially reported
  • Bed supply and bed occupancy
  • Room occupancy where an exact official market-level scope is available

Data sources

Germany

  • Statistisches Bundesamt (Federal Statistical Office) for the national market
  • Amt für Statistik Berlin-Brandenburg for Berlin and Potsdam
  • Statistisches Amt für Hamburg und Schleswig-Holstein for Hamburg
  • Bayerisches Landesamt für Statistik for Munich
  • Statistical Office of the Free State of Saxony for Dresden and Leipzig
  • Hessian Statistical Office for Frankfurt
  • Information and Technology North Rhine-Westphalia for Düsseldorf and Cologne
  • Stuttgart Statistical Office and Baden-Württemberg Statistical Office for Stuttgart

Switzerland

  • Federal Statistical Office (BFS), HESTA accommodation statistics: national total and municipality-level data for Zurich and Lugano

How the data is used

Demand growth, supply additions and occupancy are the basis for location assessment, operator selection and rent negotiation. That is where DIH Solutions advisory begins.

The data shown is based on official sources and is prepared by DIH Solutions Research. The presentation is a high-level market overview and does not constitute a project-specific feasibility, valuation or investment conclusion.

Hospitality.Made Investable.

Turning market data into a decision

Location and competition analysis, operator strategy, feasibility and rent underwriting – built on the same official data base.

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